hi, i’m carlos vargas

copywriter
austin, tx

Projects | About
if you get lost click ︎ to get back home

Jibby Coffee

copywriter: carlos vargas
art director: andy griffiths & tony saucedo

WHAT?

Canned craft coffee and lattes containing CBD to help the drinker feel focused, energized, and inspired.

INSIGHT

Traditional coffee leaves drinkers jittery and anxious. CBD replaces those feels with a grounded yet uplifting experience.

Coffee without the Chaos

Familiarize people with Jibby’s benefits which contribute to a less chaotic morning.

PRINT

OOH

JIBBY GAMES APP

TV SCRIPT

TikTok

Multiple people will be holding a Jibby can while appearing to be calm. The camera will expand to show the chaos around them.